Makeup tools have taken on a value of their own over the last few years, in part due to online media and makeup application demonstrations. In fact, new research from Technavio reports that the global makeup tools market 2019-2023 is expected to post a CAGR of over 10% during the forecast period.
 
The report finds that the global makeup tools market offers a wide range of makeup tools, which vary in quality, size and price. Consumers, particularly professional makeup artists, prefer premium makeup tools that last long and facilitate easy makeup application. Consumers, therefore, opt for makeup tools with premium qualities and multiple functionalities, regardless of the price. Moreover, consumers are willing to pay a high price for makeup tools of renowned brands. Thus, the premiumization of makeup tools is expected to drive the global makeup tools market during the forecast period.
 
According to Technavio, the emergence of beauty and makeup tutorials will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
 
Global Makeup Tools Market: Emergence of Beauty and Makeup Tutorials
 
Technavio reports that beauty and makeup tutorials, which are emerging at a rapid pace on the internet, are driving the adoption of makeup products and accessories, such as makeup tools. Easy access to free web tutorials has attracted consumers to use different types of makeup products and tools at home. Consumers, especially millennials, are more dependent on web tutorials to learn about various makeup techniques. There are several web tutorial sites on makeup and beauty available on the internet, such as Makeup Tutorials that have released several videos and blogs on makeups for eyes, lips, face, hair, and brows. These tutorial sites also provide lessons on the use of proper makeup tools, shades, and other beauty products. Budget-conscious consumers prefer to learn to do makeup themselves by adopting the DIY trend, which leads to the adoption of makeup tools among them. Therefore, the emergence of beauty and makeup tutorials on the internet is likely to propel the global makeup tools market during the forecast period.
 
“Apart from the emergence of beauty and makeup tutorials, the growing adoption of home makeup services, rise of online shopping, and increasing social media and celebrity endorsements are some other factors that will drive market growth during the forecast period,” says a senior analyst at Technavio.
 
This market research report segments the global makeup tools market by product (makeup brushes and other tools, and disposable makeup tools) and geographical regions (North America, Europe, APAC, South America, and MEA).
 
The North American region led the market in 2018, followed by Europe, APAC, South America, and MEA respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth due to the rising number of beauty salons in the region.
 
Read Beauty Packaging’s in-depth article on Applicators That Match Market Trends.